In September 2022 I wrote and Creative Directed on the campaign for the hugely successful BBC show The Traitors.

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Trails, radio spots, OOH and social posts teased younger audiences in the run up to the first episode, that launched after the England versus Wales World Cup group game.

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To monopolise on the millions of Brits who had tuned in for the game, this ambush spot ran during half-time.

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