GARY LATHWELL
// CREATIVE DIRECTOR / SENIOR CREATIVE
// HELLO
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I’m an award-winning Creative specialising in unique brand storytelling across all platforms.
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Over the years I’ve worked in some of London’s biggest and most exciting creative departments - making TV campaigns for BT, integrated campaigns for the BBC and McDonald’s, and technological firsts for Pepsi Max and Martini.
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I’m passionate about making work that gets a reaction. Bold, brave, original ideas that cut through and that real people actually care about.
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Thanks for checking out my work. If you fancy a coffee and a chat, get in touch. ( I'm big on coffee )
Gary x
// EXPERIENCE
MY STORY
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Pablo | Feb 2023​ - Current (freelance)
HMRC - Poretti - San Miguel
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BBC Creative | Sept 2022 - Feb 2023​ (freelance)
The Traitors - Go Hard or Go Home
Pablo | Aug 2022 (freelance)
Boursin - Icelandair
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BBC Creative | July 2021- Feb 2022​ (freelance)
Peaky Blinders - The Apprentice - Killing Eve
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Saatchi & Saatchi | April 2022- June 2022​ (freelance)
Peaky Blinders - The Apprentice - Killing Eve
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Havas | May 2021- July 2021​ (freelance)
Department For Education
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Tommy | August 2020- April 2021​ (freelance)
Netflix – Amazon Prime Video – Fever Tree – Onefootball - Tottenham Hotspur FC - Southampton FC
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Leo Burnett | 2017-20​
McDonald's – Skoda – AXA
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AMV | 2010-17
Pepsi Max – BT – Walkers – Aviva – Blackberry – Twix – Guinness – Martini – Virgin Holidays – Smart Energy
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Dare | 2008-10
BMW – Barclays – Sony – ITV – Vodafone
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Agency.com | 2005-08
John Lewis – British Airways – BT
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WCRS | 2004-05
Three Mobile – 118 118 – Mini – BMW – Phones4U – Danish Bacon – Brylcream
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EURO RSCG | 2000-04
Expedia – Evian – Peugeot – Santander – The Independent – Bassett’s – Citroen – COI – Mayor of London – Argos