After a two year absence The Apprentice was finally coming back to our screens, and with it all the funny tropes that we'd missed - The 'you're fired', The running in heels, The Losers' Cafe, the back-stabbing, the silly-o'clock briefings, Karren's raised eyebrow and even the actress who plays the receptionist who says  "Lord Sugar will see you now".

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In channel bumpers, blips, DOOH, social, radio and stunts, I created a campaign to remind people exact what it was they loved about the show.

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