With McDonald's bringing out their very own 'sensibly priced' Flat White, conditions were perfect for another swipe at the pretentious, hipster coffee culture.

 

Dress it up all you want. But what's a Flat White if it isn't just a smaller latte??

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TV and Press launched the campaign, followed by social posts that gently poked fun at coffee culture.

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(working in partnership with Liane Dowling)