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GARY LATHWELL
// CREATIVE DIRECTOR / SENIOR CREATIVE
// The HMRC APP
Something a little unexpected from the HMRC.
They wanted to drive downloads of their mobile app and talk to a younger demographic.
Myself and Leigh Wallace created this campaign positioning the app as that little bit of on-it-ness amidst the chaos of life.
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Hopefully it raises a smile... There's a real nod to The Boosh in this one.
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// SELF ASSESSMENT
Every year thousand put off doing their Self Assessment until the last minute-distracting themselves with mindless tasks rather than face the pain of filling in that online form.
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Our campaign 'Less distraction, more action' gave the faffing British public a kick up the arse at the point of procrastination.
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We did some funny radio too which I'll upload when i can find them : )
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