By turning our cameras around and focusing on the making of the ads, we were able to have fun with our product messages.

 

The simple act of showing they could laugh at themselves made the public really warm to BT.

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Jeremy Renner, Rebel Wilson, Willam Defoe, and Ryan Reynolds were just a handful of A-listers happy to sell out in the name of super-fast broadband.

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This Ryan Reynolds series was voted in the nation's top 5 favourite ads of 2016.